TOM CLAYSON

Tom Clayson is a graphic designer with a First Class BA (Hons) in Graphic and Communication Design (IND) from the University of Leeds. Enthusiastic about bold, standout design that captures attention and connects with audiences, he enjoys the creative process of turning a brief into fresh, effective outcomes. 

During his industry placement year at The Wow Factory, a design agency in Kent, Tom developed his skills across branding, print, and digital media. This experience gave him the opportunity to work to client briefs, collaborate with a creative team, and deliver professional design outcomes.

Projects 

GULLY
FLOUR-ISH
MAYONNISTA
HUGGA

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GULLY

Independent university project developed to explore how design can shift perceptions of cricket by introducing the game of tennis-ball cricket to a young UK audience. Traditionally seen as slow, exclusive, and equipment-heavy, traditional cricket often feels disconnected from youth culture. GULLY reframes the game as fast, accessible, and adaptable to urban spaces.

Through bold visual identity, commercial team branding, and launch event design, the project draws on influences from streetwear, street sports, and youth culture to create a sport that feels relevant and exciting.
Urban Sport Branding

FLOUR-ISH

FLOUR-ISH is a university group branding project, designed to reimagine gluten-free baking. It challenges the bland, restrictive stereotypes often associated with gluten-free products by using playful illustrations, bold typography, and inclusive messaging. FLOUR-ISH celebrates creativity in the kitchen, encouraging both beginners and seasoned bakers to experiment freely. The project demonstrates how a modern flour brand can feel fun, accessible, and empowering, while addressing diverse dietary needs.

Illustrations: Yasmin Sung
3D Design: Ben Rushton Gluten-free Flour Brand

MAYONNISTA

The Mayonnista campaign, created for the D&AD New Blood Awards, positions Hellmann’s as the G.O.A.T. of mayonnaise by celebrating its transformative power in everyday cooking. Aimed at Gen Z, the campaign introduces the “Mayonnista,” a creative food lover who elevates simple meals like toasties or noodles using Hellmann’s rich, creamy mayo. Inspired by the artistry of baristas, the term reflects expertise and flair. Through engaging, interactive social content, Mayonnista highlights Hellmann’s quality, versatility, and convenience, making it the top choice for a new generation of culinary creators.
Hellmann’s Social Campaign

HUGGA

Hugga was developed as a submission for Born Ugly’s ‘Pitch the Unpitchable’ competition, which asked: How could you take something easily accessible or underappreciated and turn it into something highly valuable? The project responds by elevating the often-overlooked act of hugging into a celebrated experience. Hugga is a friendly, tactile, interactive statue designed for public spaces, encouraging people to pause, connect, and experience the proven emotional and physical benefits of a hug. Through a soft, approachable character design and playful visual identity, the project repositions a simple, everyday gesture as a powerful tool for well-being.Pitch the Unpitchable