TOM CLAYSON

I’m a graphic designer with a First Class BA (Hons) in Graphic and Communication Design (IND) from the University of Leeds. I’m enthusiastic about bold, standout design that captures attention and connects with audiences, and I enjoy the creative process of turning a brief into fresh, effective outcomes.

During my industry placement year at The Wow Factory, a design agency in Kent, I developed my skills across branding, print, and digital media. This experience gave me the opportunity to work to client briefs, collaborate with a creative team, and deliver professional design solutions.

Projects

GULLY
FLOUR-ISH
MAYONNISTA
HUGGA

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HUGGA

HUGGA is a concept I conceived and developed as a submission for Born Ugly’s Pitch the Unpitchable competition, which asked: How could you take something easily accessible or underappreciated and turn it into something highly valuable?

My project responds by elevating the often overlooked act of hugging into a celebrated experience. Hugga is a friendly, tactile, and interactive statue designed for public spaces, encouraging people to pause, connect, and experience the proven emotional and physical benefits of
 a hug.

A warm coral-peach palette creates an inviting and warm feel that reflects Hugga’s purpose, to provide comfort and connection. Through a soft, approachable character design and playful visual identity, the project repositions a simple, everyday gesture as a powerful tool for well-being.

Creative Concept Development, Branding & Identity, Logo Design, Character & Product Design, 3D Design, Experiential Design, Interactive Public Design, Wellbeing & Social Impact Design Pitch the Unpitchable