TOM CLAYSON

Tom Clayson is a graphic designer with a First Class BA (Hons) in Graphic and Communication Design (IND) from the University of Leeds. Enthusiastic about bold, standout design that captures attention and connects with audiences, he enjoys the creative process of turning a brief into fresh, effective outcomes. 

During his industry placement year at The Wow Factory, a design agency in Kent, Tom developed his skills across branding, print, and digital media. This experience gave him the opportunity to work to client briefs, collaborate with a creative team, and deliver professional design outcomes.

Projects 

GULLY
FLOUR-ISH
MAYONNISTA
HUGGA

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MAYONNISTA

The Mayonnista campaign, created for the D&AD New Blood Awards, positions Hellmann’s as the G.O.A.T. of mayonnaise by celebrating its transformative power in everyday cooking. Aimed at Gen Z, the campaign introduces the “Mayonnista,” a creative food lover who elevates simple meals like toasties or noodles using Hellmann’s rich, creamy mayo. Inspired by the artistry of baristas, the term reflects expertise and flair. Through engaging, interactive social content, Mayonnista highlights Hellmann’s quality, versatility, and convenience, making it the top choice for a new generation of culinary creators.
Hellmann’s Social Campaign