TOM CLAYSON

I’m a graphic designer with a First Class BA (Hons) in Graphic and Communication Design (IND) from the University of Leeds. I’m enthusiastic about bold, standout design that captures attention and connects with audiences, and I enjoy the creative process of turning a brief into fresh, effective outcomes.

During my industry placement year at The Wow Factory, a design agency in Kent, I developed my skills across branding, print, and digital media. This experience gave me the opportunity to work to client briefs, collaborate with a creative team, and deliver professional design solutions.

Projects

GULLY
FLOUR-ISH
MAYONNISTA
HUGGA

Get in touch

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FLOUR-ISH

FLOUR-ISH is a university group branding project, designed to reimagine gluten-free baking. It challenges the bland, restrictive stereotypes often associated with gluten-free products by using playful illustrations, bold typography, and inclusive messaging. FLOUR-ISH celebrates creativity in the kitchen, encouraging both beginners and seasoned bakers to experiment freely. The project demonstrates how a modern flour brand can feel fun, accessible, and empowering, while addressing diverse dietary needs.

Branding & Identity, Logo Design, Packaging Design, Copywriting & Campaign Messaging, OOH Advertising Design, Motion Design, Social Media Content

Illustrations: Yasmin Sung
3D Design: Ben Rushton  Gluten-free Flour Brand