TOM CLAYSON

Tom Clayson is a graphic designer with a First Class BA (Hons) in Graphic and Communication Design (IND) from the University of Leeds. Enthusiastic about bold, standout design that captures attention and connects with audiences, he enjoys the creative process of turning a brief into fresh, effective outcomes. 

During his industry placement year at The Wow Factory, a design agency in Kent, Tom developed his skills across branding, print, and digital media. This experience gave him the opportunity to work to client briefs, collaborate with a creative team, and deliver professional design outcomes.

Projects 

GULLY
FLOUR-ISH
MAYONNISTA
HUGGA

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FLOUR-ISH

FLOUR-ISH is a university group branding project, designed to reimagine gluten-free baking. It challenges the bland, restrictive stereotypes often associated with gluten-free products by using playful illustrations, bold typography, and inclusive messaging. FLOUR-ISH celebrates creativity in the kitchen, encouraging both beginners and seasoned bakers to experiment freely. The project demonstrates how a modern flour brand can feel fun, accessible, and empowering, while addressing diverse dietary needs.

Illustrations: Yasmin Sung
3D Design: Ben Rushton Gluten-free Flour Brand