TOM CLAYSON

Tom Clayson is a graphic designer with a First Class BA (Hons) in Graphic and Communication Design (IND) from the University of Leeds. Enthusiastic about bold, standout design that captures attention and connects with audiences, he enjoys the creative process of turning a brief into fresh, effective outcomes. 

During his industry placement year at The Wow Factory, a design agency in Kent, Tom developed his skills across branding, print, and digital media. This experience gave him the opportunity to work to client briefs, collaborate with a creative team, and deliver professional design outcomes.

Projects 

GULLY
FLOUR-ISH
MAYONNISTA
HUGGA

Get in touch

Email
Linkedin

GULLY

Independent university project developed to explore how design can shift perceptions of cricket by introducing the game of tennis-ball cricket to a young UK audience. Traditionally seen as slow, exclusive, and equipment-heavy, traditional cricket often feels disconnected from youth culture. GULLY reframes the game as fast, accessible, and adaptable to urban spaces.

Through bold visual identity, commercial team branding, and launch event design, the project draws on influences from streetwear, street sports, and youth culture to create a sport that feels relevant and exciting.
Urban Sport Branding